Working internationally? See where deals slip through.
Cultural differences cost more than you think. In 5 minutes you map how your style lands across cultures. Personal profile, concrete insights into where to approach conversations differently.
Who benefits?
The scan is built for commercial professionals working across cultural lines. What you don't know about differences costs you deals, project delays, or worse: a broken relationship.
Account managers in international sales
You sell to clients in other countries or cultures. Sometimes a meeting goes well and you don't know why; sometimes it falls apart and you still don't know why. Time to see those patterns.
Negotiators and procurement leads
You sit at the table with parties who handle conflict, hierarchy and pace differently than you. What feels direct and honest in Amsterdam can feel confrontational and rude in Tokyo.
Leaders with international teams
You lead people who grew up in other cultures. What you see as clear and transparent may feel authoritarian to them, or just too vague. Start with your own style.
Three steps, five minutes.
Fill in the questionnaire
Twelve questions about how you naturally respond in work conversations. No right or wrong, just your first instinct. Want a sharper picture? Twelve more questions deepen your profile.
Get your personal profile
You'll see your scores on six cultural dimensions, compared with the target culture you work with. A radar chart shows where you're close and where the distance is significant.
Get concrete handles
For each gap you receive targeted advice: how your style lands on that dimension, what risk you currently run, and what you can do differently tomorrow to be more effective.
What the scan measures.
Your communication style is built up from six axes. On each axis you have a tendency, and that tendency clashes or clicks with the norm in another culture. That's where the win, or the loss, lies.
Directness
How explicitly do you say what you mean? Direct (Netherlands, Germany) versus indirect (Japan, Saudi Arabia).
Relationship vs. task
Do you build trust first, or dive straight into substance? Latin America versus Scandinavia.
Hierarchy
Do you treat everyone equally, or do you account for rank and function? Netherlands versus Korea.
Confrontation style
Do you openly disagree, or seek harmony? French versus Indian deliberation.
Decision pace
Fast decisions or consensus? American versus Japanese.
Structure and planning
Tight schedule or organic? German versus Mediterranean sense of time.
Built on three frameworks.
The scan synthesises three established frameworks from cross-cultural research. No loose opinions, no anecdotes, but validated dimensions.
Geert Hofstede
Classic IBM research across 50+ countries. Power distance, uncertainty avoidance, individualism. The statistical depth of the framework.
Fons Trompenaars
Universalism versus particularism, neutral versus affective. Translates culture into concrete business decisions.
Erin Meyer
The Culture Map (2014). The most practically applicable modern framework for workplace behaviour in an international context.
Important to know: this is a quickscan, not a scientifically validated psychometric instrument. The value lies in the first reflection and the conversation it sparks. For in-depth assessments and certifications we work with partner instruments.
Soufiane Zahriou
Trainer Sales & Negotiation
Soufiane guides teams that work internationally in intercultural negotiation and selling. He speaks Dutch, French and English fluently, knows the typical pitfalls between North-Western Europe, Southern Europe, Asia and the Middle East, and helps sales professionals see concretely where their style clashes or clicks with the culture they operate in.
Ready to see your cultural profile?
Five minutes, no commitment. You'll get a personal profile with concrete advice immediately, and if you want to talk further afterwards, you simply get in touch.
Start the free scan