Practice unlimited after the training. With instant feedback.
A strong training sets behavior in motion. The Zenith AI avatar is the virtual sparring partner that lets you keep practicing real client and negotiation conversations, as an extension of that training. With instant feedback, at any moment.
A strong training sets behavior in motion.
And then daily practice begins. How do you keep new behavior alive when the pressures of the day threaten to take over? That is exactly what the AI avatar is built for: not as a replacement of the training, but as its extension. A steady practice partner that keeps your skills sharp, conversation after conversation.
Who benefits?
Commercial teams that want to practice
Your team knows the technique but rarely gets the chance to practice outside real deals. The AI avatar offers a 24/7 safe space to run sales and negotiation conversations without putting an actual deal on the line.
Leaders who want training to scale
You want 50, 100 or 200 people up to standard, not just the 12 who fit in a training room. The AI avatar makes 1-on-1 practice scalable, without hiring extra training capacity.
HR & L&D who want more practice
You know that formal training is only a fraction of how people learn. The AI avatar adds the practice component that's usually missing, with measurable progress per participant.
Three modules, one learning journey.
Sales and negotiation are two sides of the same process: first you build value, then you divide it. The AI avatar follows that learning journey in three modules, each with its own virtual counterpart configured to your industry and client profiles.
The Zenith Sales Approach
A full commercial conversation with a critical prospect: setting the goal and frame, questioning and probing, and translating value into client impact. The avatar tests your conversation structure and questioning technique and gives feedback per competency.
The Red Phase: opening strong
An annual contract negotiation with an experienced buyer who critically tests your opening position. You practice a complete opening statement, an ambitious opening position and holding your ground under commercial pressure without conceding too early.
The Yellow Phase: creating value
The sequel: you bridge from positions to interests, consistently apply quid pro quo and stay composed under emotional, power and time pressure. Closing happens step by step, at a deliberately calm tempo.
One diagnosis, three scenarios.
Every module starts with a diagnosis avatar that objectively maps your team's capabilities. After that, you practice in three scenarios that together form the embedding.
Diagnosis
A realistic conversation as a baseline, without feedback upfront. The result: an objective picture per competency, so the live training zooms in exactly where the growth is.
Preparation
Prepare your conversation the way you would in real life, using the Zenith preparation template. Because a strong conversation starts before the conversation.
Practice with feedback
After the live training you practice the techniques you learned with the avatar. Right after the conversation you receive feedback on what went well and what needs sharpening.
Own case with feedback
Bring in a case from your own practice and receive feedback on how you ran the conversation. Practice doesn't get more realistic, without putting a real client on the line.
The learning journey in one line: diagnosis with AI, live training with people, embedding with AI. Each conversation takes 10 to 15 minutes and is held out loud; each practice scenario ends with a personal conversation report.
Embedding that sticks.
Industry-specific simulations
Scenarios tuned to your market, clients and products. No generic roleplay.
Analytics and dashboarding
Personalized analytics per learning goal and clear dashboards per team. Objective and measurable, ideal for targeted coaching.
Available 24/7
Practice whenever it suits. Embedding without calendar hassle.
Training sticks better
Repetition and instant feedback shorten the path from knowing to doing. The training is over, the development continues.
Human expertise, AI amplified. The AI avatar does not replace training. Our advisors set behavior in motion, the avatar keeps it alive. Diagnosis × intervention × embedding = impact.
Architects of the Zenith AI avatar.

Floris van der Linden
Managing Director
Driving force behind the Zenith AI avatar. Ensures the Zenith methodology stays intact in the AI translation: from scenario design to the feedback participants receive.

Bas Janssen
Operations Director
Guards the operational embedding: how the avatar fits in the program, how we measure progress, how leadership keeps quality in view. The bridge between training and organization.
Ready to see the AI avatar?
In a short demo we show what a conversation looks like, how the feedback works and how the avatar fits in your program. No commitment, just a first introduction.
Request a demo