Higher conversion.
Better terms.
Achieved through a coherent, structured and sequential sales and negotiation process. We train your teams in sales and negotiation with targeted diagnosis, intensive intervention and continuous embedding.
Sales
More deals, higher conversion
Negotiation
Stronger position, better deals
Trusted by market leaders across industries
Does this sound familiar?
The decision is already made
More than half of the buying decision is already formed before your team gets the call. Your client doesn’t call to learn what you do. They call to confirm what they already think they know. Source: Gartner, Future of Sales 2025
Your real bandwidth
Buyers spend just 17% of their purchase time on all suppliers combined. With three contenders, you get 5% of their attention to prove your value. Does your team make that count? Source: Gartner, B2B Buying Journey
The cost of premature negotiation
A 1% higher price yields 8% more profit. Yet salespeople routinely give away discounts before the client even grasps the value. They harvest while they should still be sowing. Source: McKinsey, Price Advantage
Those who still rely on ‘a good relationship’ and ‘product knowledge’ as their main weapons are fighting a modern war with medieval tools.
What if your commercial team performs better?
Adjust the values and discover the potential impact of investing in your commercial team.
Higher conversion and better terms: here is how
Learn how the Zenith Impact Formula takes your sales and negotiation teams to the next level.
More about ZenithKnowledge & inspiration
Preference behavior in negotiations: How do you play the game?
Negotiating goes beyond arguments and numbers. The way you instinctively react under pressure determines your success. Do you recognise your own preferred behaviour?
Read more →
The right mindset + strategy in negotiations: How do you get the best deal?
Negotiating is not just a matter of arguments and strategies, but above all of mindset. How you enter a negotiation largely determines how you come out of it.
Read more →
Whitepaper
De Impact Formule: van training naar resultaat
Download onze whitepaper over de drie fasen die van een salestraining een duurzaam ontwikkeltraject maken.
Read more →Ready for higher conversion and better terms?
Let us explore in a no-obligation conversation how Zenith trains your teams in sales and negotiation.
Schedule an introductionWhat you want to know about Zenith
What exactly does Zenith do?
Zenith trains teams in sales and negotiation through a proven method of diagnosis, intervention and embedding. This leads to higher conversion rates in sales conversations and better terms in negotiations.
Which organizations is Zenith suitable for?
Zenith works with organizations of 100+ FTE looking to develop their commercial teams. Our clients are typically CCOs, commercial directors or HR directors in professional services, industry, pharma and government.
What makes Zenith different from other sales trainers?
Zenith always starts with a thorough diagnosis of sales and negotiation competencies, not a one-size-fits-all program. Our trainers combine industry-specific expertise in professional services, industry, pharma, FMCG and government with a proven 10-phase model and 12 measurable competencies. Where most trainings stop after two days, Zenith embeds structurally: with follow-up days, on-the-job coaching and measurable KPIs. This translates directly into higher conversion and better terms.
How long does a Zenith program take?
Every program starts with a diagnosis and includes a minimum of 2 days of intensive training. Beyond that, the program is tailored with personal coaching, practice with the AI Sparring Partner, and an Impact Review. A targeted program takes several weeks, an integral program several months.