Tailored programs for sales and negotiation competencies

Every program starts with a diagnosis and is tailored to your team, industry and goals. No standard approach, but year round impact.

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What can a program include?

Every program is different. Based on the diagnosis, we compose the right combination. From the intervention we look at the right embedding, and during embedding we diagnose the next intervention.

Diagnosis Insight Intervention Behavior Embedding Anchoring Continuous Impact
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Diagnosis

Insight into the current level and improvement opportunities of your team.

  • Field orientation (ride-alongs)
  • Baseline measurements & scans
  • Pre-assessments
  • Pre-program assignments
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Interventions

Targeted programs and consultancy that create direct impact.

Programs (with action plan)
  • Impactful Selling (Sales)
  • Customer Challenge (Sales)
  • Nego Advanced (Negotiation)
  • Year-end Negotiation (Negotiation)
  • Add-ons: Insight Discovery, buying alliances, cultural & generational differences
Case-based consultancy
  • Field accompaniment
  • Custom case development
  • Negotiation sparring
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Embedding

Structurally anchoring new behavior in day-to-day practice.

  • Train the trainer
  • Booster sessions (follow-up days)
  • Coaching on the job (flexible hours)
  • Manager & coach monitoring
  • Video sharing (blended learning)
  • Post-assessments
  • Follow-up via email / video
  • Evaluation meetings

What does a Zenith Learning Journey look like?

Diagnosis

Baseline measurement of competencies. Where does your team stand and where is the greatest growth opportunity?

Intensive Training

2 days of hands-on training with your team. Theory, practice, and case studies tailored to your industry.

Personal Coaching

One-on-one sessions to deepen individual challenges and anchor behavioral change.

AI Sparring Partner

Practice with an AI avatar that simulates your clients and scenarios. Direct feedback on behavior and strategy.

Impact Review

Measure results, share experiences, and adjust. A new scan captures progress and determines next steps.

Continuous impact
Continuous impact

This is an illustrative example. The exact design differs per organization. Every program is fully customized. After completion, a new diagnostic cycle begins to measure progress and determine next steps.

For which organizations?

Our in-company programs are developed for organizations that want to structurally invest in the commercial strength of their team.

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Sales & account teams

Teams looking to structurally improve across the full sales process, from first contact to close.

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Commercial directors

Leaders who want to purposefully develop their team and achieve year round impact.

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HR & L&D

Professionals looking for a training partner that delivers results and structurally embeds them.

Live April 2026

The Zenith AI Avatar

Development doesn’t stop after program day. With the Zenith AI Avatar, your team practices sales and negotiation conversations whenever it suits them, at their own pace, on their own time.

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Practice without limits

Your people train realistic conversations outside of program days. This way, what they learn sticks faster and deeper.

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Assessment at any moment

Where does your team stand in their development? The AI Avatar measures competencies objectively, so you always know where focused attention is needed.

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Insight for leadership

Assess the commercial level of your team. Ideal for commercial directors and HR leaders who want to develop data-driven.

Try it for free? Get in touch

The AI Avatar goes live in April 2026. Request a no-obligation demo now.

Individual development needs

Not training with a full team? Our open training programs are designed for individual professionals looking to sharpen their sales or negotiation skills. Single enrollment, the same Zenith quality.

View open training

Built on the Zenith 10-phase model

All our programs follow the same proven model: first create value through Challenge & Convert, then distribute it in the negotiation. From preparation through to the close.

View our approach

Wondering which combination fits your team?

Every program is assembled based on your goals, industry and team composition. Schedule a no-obligation intake and discover the possibilities.

From 2 days, fully customized. Starting from €7,950 (excl. VAT).

Schedule an intake