Tailored programs for sales and negotiation competencies
Every program starts with a diagnosis and is tailored to your team, industry and goals. No standard approach, but year round impact.












What can a program include?
Every program is different. Based on the diagnosis, we compose the right combination. From the intervention we look at the right embedding, and during embedding we diagnose the next intervention.
Diagnosis
Insight into the current level and improvement opportunities of your team.
- Field orientation (ride-alongs)
- Baseline measurements & scans
- Pre-assessments
- Pre-program assignments
Interventions
Targeted programs and consultancy that create direct impact.
- Impactful Selling (Sales)
- Customer Challenge (Sales)
- Nego Advanced (Negotiation)
- Year-end Negotiation (Negotiation)
- Add-ons: Insight Discovery, buying alliances, cultural & generational differences
- Field accompaniment
- Custom case development
- Negotiation sparring
Embedding
Structurally anchoring new behavior in day-to-day practice.
- Train the trainer
- Booster sessions (follow-up days)
- Coaching on the job (flexible hours)
- Manager & coach monitoring
- Video sharing (blended learning)
- Post-assessments
- Follow-up via email / video
- Evaluation meetings
What does a Zenith Learning Journey look like?
Diagnosis
Baseline measurement of competencies. Where does your team stand and where is the greatest growth opportunity?
Intensive Training
2 days of hands-on training with your team. Theory, practice, and case studies tailored to your industry.
Personal Coaching
One-on-one sessions to deepen individual challenges and anchor behavioral change.
AI Sparring Partner
Practice with an AI avatar that simulates your clients and scenarios. Direct feedback on behavior and strategy.
Impact Review
Measure results, share experiences, and adjust. A new scan captures progress and determines next steps.
This is an illustrative example. The exact design differs per organization. Every program is fully customized. After completion, a new diagnostic cycle begins to measure progress and determine next steps.
For which organizations?
Our in-company programs are developed for organizations that want to structurally invest in the commercial strength of their team.
Sales & account teams
Teams looking to structurally improve across the full sales process, from first contact to close.
Commercial directors
Leaders who want to purposefully develop their team and achieve year round impact.
HR & L&D
Professionals looking for a training partner that delivers results and structurally embeds them.
The Zenith AI Avatar
Development doesn’t stop after program day. With the Zenith AI Avatar, your team practices sales and negotiation conversations whenever it suits them, at their own pace, on their own time.
Your people train realistic conversations outside of program days. This way, what they learn sticks faster and deeper.
Where does your team stand in their development? The AI Avatar measures competencies objectively, so you always know where focused attention is needed.
Assess the commercial level of your team. Ideal for commercial directors and HR leaders who want to develop data-driven.
The AI Avatar goes live in April 2026. Request a no-obligation demo now.
Individual development needs
Not training with a full team? Our open training programs are designed for individual professionals looking to sharpen their sales or negotiation skills. Single enrollment, the same Zenith quality.
View open trainingBuilt on the Zenith 10-phase model
All our programs follow the same proven model: first create value through Challenge & Convert, then distribute it in the negotiation. From preparation through to the close.
View our approachWondering which combination fits your team?
Every program is assembled based on your goals, industry and team composition. Schedule a no-obligation intake and discover the possibilities.
From 2 days, fully customized. Starting from €7,950 (excl. VAT).
Schedule an intake