How we train sales and negotiation
Our Impact Formula: Diagnosis × Intervention × Embedding. Three phases that structurally take your sales and negotiation teams to the next level.
Diagnosis
We map which sales and negotiation competencies need improvement. This way, we direct the intervention precisely where it has the most effect.
Intervention
We train sales and negotiation skills in realistic situations. With cases from your industry and trainers who know the pitfalls.
Embedding
We structurally anchor new sales and negotiation behavior. So that training results stick in the long term.
Impact
Lasting results through the combination of all three phases. This formula is multiplicative: if one factor is missing, the effect evaporates.
The competency model
COMPETENCY =
The methodology is not new, but the framework is. Through a structured approach of diagnosis, intervention and embedding, we achieve lasting behavioral change.
12 competencies in sales and negotiation
From strategic preparation to effective closing.
Strategic preparation
Effective opening
Sharing insights & probing
Adapting in the moment
Persuasive presentation
Clear closing
The 10-phase model
Sales and negotiation are two sides of the same process. First you build value through Challenge & Convert, then you distribute that value in the negotiation. All our programs are built on this model.
You only negotiate on price and terms after securing soft commitment in sales.
View our programs
From targeted sales programs to complete sales and negotiation development.
View programs